About
Adidas AG is the largest sportswear manufacturer in Europe and the second largest in the world, with annual revenues of EUR 21.4 billion and a presence in over 200 countries. Founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Bavaria, Adidas built its reputation on performance innovation — from the iconic three stripes to the Boost midsole technology. The company serves athletes across football, running, basketball, training, outdoor, and lifestyle through its flagship Adidas brand and the streetwear-defining Adidas Originals line. Key athlete partnerships include Lionel Messi, Jude Bellingham, Beyonce (Ivy Park), Pharrell Williams, and numerous national football federations. Adidas employs 59,000 people globally and has committed to making 9 out of 10 articles with sustainable materials by 2025, using 100% recycled polyester in all products where technically feasible.
Projects
Adidas — Adidas Harden Vol. 8 Basketball
Adidas — Adidas X Speedportal World Cup
Adidas — Adidas Return to Office Controversy Campaign
Adidas — Adidas Post-Kanye Revenue Recovery
Adidas — Adidas Adicolor Campaign
Adidas — Adidas Sustainability 2025 Goals
Adidas India — Impossible Is Nothing Campaign 2024
Adidas Originals Samba — India Street Culture Collaboration
Adidas — Yeezy x Adidas Collaboration Era
Adidas — Adidas Originals Stan Smith Relaunch
Adidas — Impossible is Nothing Campaign Relaunch
Adidas — Pharrell Williams NMD Hu Collaboration
Adidas — Adidas x Beyoncé Ivy Park
Adidas — Adidas Ultraboost Running Innovation
Adidas — Paris 2024 Olympics Official Kit
Adidas — Adidas x Gucci Luxury Collaboration
Adidas — Adidas Predator Football Boot Legacy
Adidas — Bad Bunny Adidas Forum Collaboration
Adidas — Adidas Run for the Oceans Sustainability
Adidas — Adidas NBA Jersey Official Partner
Adidas — Adidas Samba Sneaker Cultural Revival
Adidas — Adidas Gazelle Global Trend
Adidas — Lionel Messi Adidas Partnership Renewal
Adidas — Adidas Three Stripes 75th Anniversary
Adidas — Adidas Creator Studio Platform
Timeline
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