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About
Magazine Luiza S.A., also known as Magazine Luiza, or simply as Magalu, is a Brazilian retail company, along with GPA, Viavarejo, Lojas Americanas and others. The current chairperson is Luiza Trajano and the current CEO is her son Frederico Trajano. The Magazine Luiza operation covers Commerce. Its headquarters and primary operations are based in Franca. Brazil's most beloved retail brand and digital transformation success story. Magalu app, Lu virtual assistant, and physical stores across the country. Profile compiled from public sources including Wikipedia's article on Magazine Luiza (accessed July 2026).
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