campaign
boAtheads — Creator Community & Sports Sponsorship
- Location
- Pan-India
- Dates
- January 1, 2023 – June 30, 2025
boAt's "boAthead" community programme, IPL cricket sponsorships, and long-running collaborations with Indian music artists and creators (Diljit Dosanjh, Kartik Aaryan, and dozens of independent creators) drive one of India's most active brand-creator ecosystems. Every new product launch — Airdopes, Storm smartwatches, Nirvana Ion — is amplified across tech reviewers, sports content creators, and lifestyle creators, sustaining boAt's position as India's top volume consumer-electronics brand.
Credits (4)
Photography & Video
Other
