brand campaign
Grand Theft Auto VI (GTA VI)
Vice City. Two protagonists. The biggest game ever made.
- Location
- New York · Edinburgh · San Diego · Lincoln
- Genre
- Action-Adventure · Open World · Crime
- Language
- English
- Dates
- January 1, 2025 – January 1, 2025
Grand Theft Auto VI (GTA VI) is the sixth mainline entry in Rockstar Games' Grand Theft Auto franchise — the most commercially successful entertainment franchise in history. Released in 2025 for PlayStation 5 and Xbox Series X/S (with a subsequent PC release), GTA VI became the fastest-selling entertainment product of all time, surpassing the records set by GTA V in 2013. The game is set in a fictional version of Miami and its surrounding state — returning the franchise to Vice City for the first time since 2002. It introduces the series' first playable female protagonist, Lucia, alongside her partner Jason. Their story — a love story wrapped in a crime epic — unfolds across an open world of unprecedented scale, detail, and dynamic reactivity. GTA VI's reveal trailer, released December 5, 2023, became the most-watched non-music YouTube video in the first 24 hours of its release, accumulating 93 million views. The game's marketing campaign was one of the most meticulously managed in entertainment history. The game features over 400 licensed music tracks across a radio station lineup that spans genres from Miami bass and hip-hop to country and electronic. Exclusive tracks from Megan Thee Stallion and Billie Eilish — composed specifically for the game — became cultural moments in themselves. Rockstar built GTA VI over 11 years with a development team of over 2,000 people — the largest development effort ever undertaken for a single video game.
Credits (7)
Console Launch Partner (PlayStation 5)
Publisher & Parent Company (Take-Two Interactive)