brand campaign

Authenticated

Safaricom — Eliud Kipchoge Foundation Partnership

When the fastest man runs, the world follows.

Multi-year partnership 2020-2024Eliud Kipchoge Foundation: 500000+ youth reachedSafaricom most impactful social campaign
Safaricom — Eliud Kipchoge Foundation Partnership
Location
Nairobi, Kenya
Genre
Brand Partnership / Sports Marketing
Language
English / Swahili
Dates
January 1, 2020December 31, 2024

Safaricom's multi-year partnership (2020–2024) with the Eliud Kipchoge Foundation to fund sports talent identification, youth athletic academies and distance running programmes across Kenya. M-Pesa digital fundraising platforms supported grassroots sports development nationwide.