campaign
UltraTech #BaatGharKi — India's Home-Builder Platform
- Location
- Pan-India
- Dates
- January 1, 2022 – June 30, 2025
#BaatGharKi is UltraTech's platform for India's individual home builders — the families who construct 60%+ of Indian homes themselves. It spans TV and digital campaigns, a content library on every stage of home construction, and the UltraTech Building Solutions store network providing on-ground technical guidance. The campaign ecosystem engages construction-content creators, home-design YouTubers in multiple Indian languages, and photographers documenting self-built Indian homes — one of the largest educational content programmes in Indian building materials.
Credits (3)
Photography & Video
Other
